Friday, January 13, 2006

Whole Foods Marketing Ploy


Because I understand that the whole “Global Warming Movement” is based on false premises and fake data, it irritates me that increasingly more corporations are using environmentalist marketing to bring in customers.
Whole Foods Goes 100% Wind Generated Electric Whole Foods Market, the world's leading natural and organic foods supermarket, has made a landmark purchase of renewable energy credits from wind farms to offset 100% of the electricity used in all of its stores, facilities, bake houses, distribution centers, regional offices and national headquarters in the United States and Canada. This is the largest wind energy credit purchase in the history of the United States and Canada and makes Whole Foods Market the only Fortune 500 Company purchasing wind energy credits to offset 100% of its electricity use.
Whole Foods knows there is a market niche for affluent idealists believing there is a "green" way of doing everything from eating to post digestion product disposal. The company also desires to charge premium prices for anything they can because they say so to their investors.
Declaration of Interdependence We earn profits every day through voluntary exchange with our customers. We know that profits are essential to create capital for growth, job security and overall financial success. … As a publicly traded company, Whole Foods Market intends to grow.
Organic Capitalist Swine! - I defer further fisking to a Ph.D. in Economics.
Whole Foods Buys Wind Energy To Increase Pollution Of course, a cynic might say that Whole Foods is just one big corporate scam artist taking advantage of consumers’ beliefs. Kind of like the Church of Scientology and the “Televangelists.” This is especially the case when you realize that it’s all just a publicity stunt – no “wind energy” will actually end up in Whole Foods stores or offices: Because power does not flow from wind farms directly to a home or business through a utility grid,
Still, if anyone living in Waukesha or Milwaukee wants to burn gasoline driving over to pay top dollar in a store with wind powered lighting for the organic lettuce display, then please feel free to spend money at the Madison Wisconsin Store. Conservative shoppers may take comfort in the fact that Whole Foods is absolutely 100% a Non-Union Shop.